This one is so new that Max Factor doesn’t even have it on their website.
Color #44 Ms. Right purchased for $7.49 at KMart, not on sale. Color is a very deep, intense blue-red.
Love this stuff! I put it on at 9am. I used one coat + blotted it, and it stayed on through breakfast, 2 cans of pop and didn’t really fade/need reapplication for 4 hours. Highly recommended if you like a lipstick that really “shows up.” The red works well with my skin, which is sometimes difficult to match. I have both cool and warm tones in my skin.